Acuscan critical case study

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Acuscan critical case study

She also assumes that Chris is not supporting her and trying to undercut her. She also believes that Kelly does not want to try anything new.

Cliff- Fully understand that he needs to reduce the cost of the budget, which may cost him more employees. He also realizes this must be done by the August deadline and assumes that his top management will work together, and make critical decisions to meet the deadline.

Chris- Is a lot like Kelly and assumes that the August deadline will be hard to meet. Chris also assumes that Kelly and Pat can work through the detail without other resources.

Explain the arguments made by each of these people. The current marketed product has not had any growth, and does not show any real potential of growth. The revenue and economic conditions are not ideal at this time and not promised to make a profit.

Acuscan critical case study

As per Pat and Chris they state that another source is in the process to developing some type to retail application. It is only a matter of time before the other company will have their product out on the Acuscan critical case study which will be the competition.

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With this being said the deadline for August has been set in stone. This deadline is based on reaction to the other product since no one really knows the actual release date.

Pat Lambert is looking at things from marketing prospectivePat is familiar with what the company needs and realizes they need to find a new product to increase the revenue.

She realizes how important it is for Cancan to have a great prototype by August, this will beat the competitor ND Cancan will be able to establish a better position with their current customers as well as future clients. Pat also realizes that this prototype needs to be delivered effectively so that they can remain the leader in services, but knows that all the features may not be available when it is delivered to the market.

Kelly Thomas communicates with his team that the project they are aiming for is impossible. When all the figures are placed down on paper Kelly is not sure and is not comfortable committing to an August deadline. Kelly feels that there are too many changes that deed to take place by the deadline and that the features that are being proposed needs to be reduced.

Chris Martinis sees the new proposed product as the future face of the company.

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As the Vice president of product development he knows that the company needs a new product to increase revenue. This will also give the upper hand on the competition.

Chris does realize that the turnaround time is a ere small window when you need to research, developand market a product. He is on board with Pat that they may have to deliver the product without all the features.

Evaluate each argument listed above as sound or unsound and why. Indicate Nether they are emotional or logical in nature.

Gen Gen Week Three Acuscan Critical Thinking Case Study

The emotional argument has been encouraged by the position of the company and the markets current economic state. He is basing his argument on that the competitor will have a new product soon and they need to have something before then. Pat Lambert argument is based on logic.

As the head of marketing he understands the market the best. He knows what is needed and what it will cost the company by proposing such changes. Kelly Thomas argument appears to be emotional.

From what was presented he feels that the others are going around him and trying to undercut him. He also feels like he is loosing power.GEN Critical thinking case Essay Sample.

A case study for a manufacturing company called AcuScan, Inc was fulfilled. The case study involves “Operation Optimize” which plans to bring a new retail iScanner to the market. The reluctance of a developed country to choose International Public Sector Accounting Standards of the IFAC.

A critical case study Lasse Oulasvirta*. analyzing a case study As just mentioned, the purpose of the case study is to let you apply the concepts you've learned when you analyze the issues facing a specific company.

To analyze a case study, therefore, you must examine closely the issues with which the company is confronted.

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