In this part of the assignment, I am going to write about key principles of strategic marketing and its relationship with overall corporate strategy. I will also try to find out how it helps an organisation to achieve its prime competitive objective over its immediate rivals.
But establishing the goal is not enough to gain the success in this dynamic environment. Thus every company needs a strategy to achieve their goals. The classical meaning of the word strategy is the plan for victory in a war. Similarly in business war field strategy gives the strength required for winning.
Selection and implementation of appropriate strategy leads to the great triumph but otherwise it could be a great fiasco and grand business failure. This report on the COBRA Beer Company will make an attempt to analyse the current strategies which are successfully used by the company, carry out an environmental audit of the company using the suitable environmental scanning tool, would suggest alternative strategies to be used in the future and finally will comment on most probable challenges the company may face while implementing those strategies.
The company was established in by Mr. Karan Bilimoria when he realised the requirement of smoother and less fizzy beer especially in UK market. It also produces nine types of wines.
Bottle was put up with sandy gold label and with cobra written in green. At least nobody can miss its presence in supermarkets. His targeted niche market was Indian Restaurants in UK. Though beer remains dearer it was selling half of its production in Indian Restaurants.
He gain popularity as the Indian beer maker. Parson R, 22 April Cobra beer in year announced a Cobra Vision short film competition for aspiring filmmakers which gave them an opportunity to appear national television. As import duties in India are very high Cobra decided to produce beer in India.
Clark E, 21 August Cobra is now planning to acquire three more breweries in India as they are targeting to double their capacity to 20 million cases by Company also aspires to get listed in UK and India.
As the Middle East market is not well developed yet, cobra has introduced non-alcoholic Cobra beer in the region. For expanding in South Africa cobra is trying to acquire local breweries, so that company can get hold on the niche market.
Low price, Segment specificity, Differentiation or Hybrid etc. Competitive Strategy Options Source: The differentiation as competitive strategy was first explained by Michael Porter in using a model known as Generic business level strategy.
Source of Competitive Advantage.Strategy Experience Case Study Assignment Course: Strategic management WRSX GLOBAL ADVERTISING & MARKETING COMMUNICATION Phase 1 Introduction The aim of WRSX is to become a specialist provider in order to improve the competition in the business processing.
Global Marketing. Explore the Strategy of Global Marketing. Only a few generations ago, it took months to ship products to a market in another country, and doing so was such a difficult undertaking that only huge trading companies were able to take the risk.
There should be proper monitoring from the executive level of the company to know whether the company's marketing strategy are moving with the company's corporate strategy. K & Carter, S. Global Marketing Management: Changes, Challenges. and New Strategies. New York:Oxford University Press Inc.
This Marketing essay was submitted. The management theories can definitely help in taking the decision related to international market, whether it is related to the selection of entry strategy or it is related to the selection of marketing strategy (Leelapanyalert and Ghauri, ).
Global marketing is essential if a company competes in a global industry or one that is globalizing. • What is “globalization?
” PP4 The process of globalization is the transformation of formerly local or national industries into global ones. Management Assignment Free Sample on Global Strategy Management made by our Phd Management Assignment Help Experts Call +1() or LiveChat now Brief introduction of the company. Aldi is a global, (MBA) and tagged Global Strategy Management, Global Strategy Management Assignment Sample, Management Assignment Free Sample.